Our workshop with Leo Burnett was bursting with creativity! Leo Burnett is an advertising agency based in the Detroit area and has offices all over the world including Chicago, New York, Paris, and London. They have done advertising for General Motors, McDonald’s, and Samsung including commercials, magazine ads, and online ads. They walked us through a session exploring what good logos look like and what bad logos look like. A few good logos we looked at included Nike, Apple, Starbucks, Amazon, and Pepsi. The theme of the workshop was “You don’t have to be a pro to create a good logo”.
Things to Keep in Mind when Creating a Logo:
- Understand who you’re designing for
- Keep it simple
- Create something timeless
- Make sure it’s versatile
- Design something unique
- Don’t forget about color
- Typography matters
- Avoid special effects
- And finally...don’t be afraid to break the rules!
THE CHALLENGE: Create your own personal logo that represents who you are.
We loved seeing our students step up to the challenge and create something that spoke to who they are as an individual. They had so much pride in their work and were all eager to get their design up on the big screen! What made this workshop EVEN COOLER was that Leo Burnett took their designs with them to turn their drawings into real digital logos!
Special thanks to Jeff, Aaron, and Mugdha from Leo Burnett!
Photography by: Delaney Ryan