Our good friends at Leo Burnett (a local / global advertising agency) came back to teach our new 9th grade students about Visual Design! Leo Burnett has done advertising for General Motors, McDonald’s, and Samsung including commercials, magazine ads, and online ads. During the workshop, they taught us what "good logos" look like and what "bad logos" look like. Some examples of "good logos" include: Nike, Apple, Target, Twitter, and Pepsi. The theme of the workshop was “You don’t have to be a pro to create a good logo”.
Things to Keep in Mind when Creating a Logo:
- Understand who you’re designing for
- Keep it simple
- Create something timeless
- Make sure it’s versatile
- Design something unique
- Don’t forget about color
- Typography matters
- Avoid special effects
- And finally...don’t be afraid to break the rules!
THE CHALLENGE: Create your own personal logo that represents who you are.
We love this workshop because we get to see our students dive into a creative process where they are creating something that speaks to who they are as an individual! Each student was asked to come up with three words that best describes who they are and translate those words into a visual design. Each design was so unique and it was exciting to see how eager our students were to show off their designs and explain their concepts.
One REALLY COOL thing about this workshop is that Leo Burnett takes all of the designs that were created and turns them into real digital logos!
Special thanks to Jeff, Aaron, Drew, and Sharde from Leo Burnett!
Photography by: Christian O'Grady